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Meet the Brand: Minna Paussu Design, life full of joyful silk patterns!

Today I spoke with Minna Paussu, Finnish designer who launched her own brand Minna Paussu Design 2 years ago. How she ended up here is an inspiring story full of insights about finding your own path and allowing your creativity blossom.




Minna has her background in engineering and she did her first career in large corporations, she describes; I used to dress up in long trousers and business suits and I had periods when I only dressed in black. I did look at colorful prints and dresses, but I didn’t think it was for me.


I used to dress up in long trousers and business suits and I had periods when I only dressed in black. I did look at colorful prints and dresses, but I didn’t think it was for me.

In 2015 something changed, her long lasted corporate career had a new turn and Minna also became more socially aware as the refugee crises in Europe escalated. She suddenly saw a lot of negativity around her; personal strategies and debates in media around human rights and inequality.


I wanted to show that its possible to make your dreams come true and that its important to listen to yourself and allow yourself to be driven by things you value.

She thought that this was her time to do something, shift the way her live was going. She wanted to show with her own example that its possible to have impact. She wanted to bring joy and beauty were there was so much negativity, problems and even hate. Especially she wanted to see women being empowered to make change happen and show that is was possible to approach life through joy and hope.


Joy for Joy’s sake : it all started with a print!